Essay on Managing Conflict in Googles Corporate Culture

Google has evolved significantly since its debut in 1998. It has gone from an oddity (â€Å"Hey, have you heard about that new search site, Google?†) to a household name (â€Å"Why dont you check and see what Google has on that subject?†) to a verb synonymous with Internet search (â€Å"Google me. Im a pretty big deal.†). A behind the scenes look at the corporate culture driving this company will reveal how Google has managed to gain such coveted permanence in daily life, how it will manage to stay in its place as the top search engine, and how it will maintain its relevance in the technology market. One definition of culture from Merriam-Webster Online (2010) is â€Å"the set of shared attitudes, values, goals, and practices that characterizes an†¦show more content†¦For a business, being what one claims to be is important for attracting and keeping talented employees and satisfying customers. In a business, the mission statement is usually the company s beacon, informing all the decisions that company makes. Googles mission statement is, â€Å"To organize the worlds information and make it universally accessible and useful† (McCraken, 2005). This tenet directs all that Google does whether it is developing an operating system for mobile devices (Android), building a new browser from the ground up (Google Chrome), or making entire libraries of information available for search (Google Books). To underscore this mission, Google summarizes its philosophy in â€Å"Ten things we know to be true.† These 10 points illustrate Googles commitment to its users above all. The number one truth that Google believes and operates from is, â€Å"Focus on the user and all else will follow† (Google, 2010, p. 17). It has thus far been successful with offering products that meet the needs of todays business and social markets, even creating viable competition for Microsoft (Vance, 2010). Of the three types of conflict, the one wit h the most chance for growth within an organization is simple conflict. This type of conflict â€Å"occurs when two peoples goals or ideas are mutually exclusive or incompatible† (Beebe Masterson, 2006, p. 172 ). In this type of interaction, people can be encouraged to communicate effectively and find a suitableShow MoreRelatedGoogle s Organizational Structure And Organizational Culture1564 Words   |  7 Pagesthe reality that they can use the internet to conduct any type of business that they possibly can. According to Panmore Institute, â€Å"Google’s success is linked to the effectiveness of its organizational structure and organizational culture in supporting excellence in innovation. The company’s organizational structure is not conventional. Google’s organizational culture is not typical because if emphasizes change and direct social links within the firm.† (Panmore Institute, 2016). 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